FOR IMMEDIATE RELEASE…Please pass on to others
Jenny McCarthy Actress, activist, and model, & Peter Bruce Photography
dedicates bforacure’s inaugural edition, ‘breasts are beautiful,’ to help raise money for breast cancer charities
San Francisco, CA USA (May 6, 2010) – Acknowledging the stark possibility that she, like every woman, has a 1 in 4 chance of contracting breast cancer, Jenny McCarthy has teamed with b for a cure to help raise money for breast health charities through the sale of its ‘breasts are beautiful’ coffee table book. As an advocate mother who has built a career around her femininity, Ms. McCarthy understands the importance of breasts in the self-identity of all women and why maintaining their health is paramount.
The Concept
To highlight the magnificence of breasts and the importance of their health, b for a cure has undertaken a unique project that compiles black and white photographs of anonymous nude breasts into a coffee table book format. Subjects span all walks of life and include everyday women, celebrities and politicians.
Less than four months after launching the project, demand to participate has soared with over 1,100 women stepping forward to have their bare breasts photographed for the limited edition coffee table book benefiting breast health charities. The inaugural edition, breasts are beautiful, features women from photo shoots in San Francisco, Los Angeles, San Diego, Las Vegas and Chicago, artwork by DreamWorks Animation’s Devin Crane and a dedication by Jenny McCarthy.
The Photographer
Peter Bruce was born in Australia and spent much of his life traveling the globe. He’s a seasoned professional, experienced in many styles of photography. During his career, Peter has worked with a variety of clients, including Playboy, the Melbourne Opera as well as shooting for major movie studios in Hollywood.
The limited edition book is being pre-sold at
www.bforacure.com for $44.95 and will be offered through retail outlets nationwide starting in early Fall 2010 of the profits will go to a Breast cancer foundation
